Red vs. Blue / Blogs vs. Social Networks
Well today will be historic, no matter what happens. If you haven’t, please go vote!
We’re always keeping an eye on the changing e-marketing landscape. And while it’s not quite a political cage fight, here’s some interesting research.
Flashpoint’s Perspective: blogs continue to play a powerful role in the brand/consumer conversation. But they are just one part of a diversified e-marketing strategy. Finding the right blogs, pitching the product or service and following-up is more akin to public relations, and the resulting impact is harder to track. Social networks are still on the rise. Social networks like Facebook allow a measure of control that helps companies maintain brand standards, engage end users and leverage viral potential. User-targeted advertising on social networks like Facebook is not represented in the linked research. The tight targeting this style of pay-per-click (PPC) offers is more immediate and trackable. Combine a good search engine optimization strategy (SEO) with blogs and PPC and the return on investment becomes evident quickly.
